Optimax Blog

Sure, you've heard about the Grammys, the Oscars, and probably even the ESPYs — but have you heard of the Stackies? ‌ Presented by the...

3 reasons why this is the most helpful B2B marketing attribution guide you’ll ever read. That’s because most resources: Are written by...

1 min read | 5 min watch According to the Smith School of Business, 41% of business leaders reported that they rely too much on intuition...

Here are seven common pitfalls to avoid! 5 min read If you are an analyst, or an analytics leader in your organization, a large part of...

4 min read I recently had the pleasure of attending the Center for Business Analytics Career Panel event at Villanova University where...

And how to keep them happy 1 min read Every analyst works with many stakeholders, all of whom have different needs and personalities....

True confessions of a dataholic! 3 min read Hi, my name is David, I am a dataholic, and I have a confession to make. Or several...