Optimax Blog

Source: business2communit A poor marketing to sales hand-off process results in many problems such as delays in lead response time,...

If you work in a B2B environment, chances are that you are familiar with Sales Operations and possibly even Marketing Operations, and...

Set your marketing team up for success in 2022 by jumping on our top 5 predictions for B2B Marketing and Operations!

Sure, you've heard about the Grammys, the Oscars, and probably even the ESPYs — but have you heard of the Stackies? ‌ Presented by the...

Here are seven common pitfalls to avoid! 5 min read If you are an analyst, or an analytics leader in your organization, a large part of...

4 min read I recently had the pleasure of attending the Center for Business Analytics Career Panel event at Villanova University where...