Optimax Blog

Looking for revenue operations advice, tips and tricks, or best practices? You've come to the right place.

David Avery

May 23, 202310 min read

Unlock the Secret to Accelerating your sales: A smooth marketing to sales hand-off

Source: business2communit A poor marketing to sales hand-off process results in many problems such as delays in lead response time,...

David Avery

Apr 12, 202210 min read

The Ultimate Guide to Revenue Operations

If you work in a B2B environment, chances are that you are familiar with Sales Operations and possibly even Marketing Operations, and...

David Avery

Jan 19, 20224 min read

5 B2B Marketing and Marketing Ops Trends for a Successful 2022

Set your marketing team up for success in 2022 by jumping on our top 5 predictions for B2B Marketing and Operations!

David Avery

Apr 22, 20217 min read

How To Build a Best-in-Class MarTech Stack

Sure, you've heard about the Grammys, the Oscars, and probably even the ESPYs — but have you heard of the Stackies? ‌ Presented by the...

David Avery

Nov 12, 20204 min read

Performance Measurement: You’re Doing It All Wrong

Here are seven common pitfalls to avoid! 5 min read If you are an analyst, or an analytics leader in your organization, a large part of...

David Avery

Nov 12, 20203 min read

5 Technical Skills Every Successful Analyst Needs to Have

4 min read I recently had the pleasure of attending the Center for Business Analytics Career Panel event at Villanova University where...

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