David Avery
Unlock the Secret to Accelerating your sales: A smooth marketing to sales hand-off
Source: business2communit A poor marketing to sales hand-off process results in many problems such as delays in lead response time,...
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Amanda Lee
Jul 20, 20219 min read
Getting Started with KPIs for B2B Event Marketing
Learn how to measure and optimize your B2B event marketing efforts. Here are some helpful metrics you can use to track success.
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David Avery
Apr 27, 20216 min read
What is B2B Marketing Operations and How to Build Your Own Team
Most B2B organizations have marketing teams that run campaigns and target specific demographics. But what happens when those campaigns do...
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David Avery
Apr 22, 20217 min read
How To Build a Best-in-Class MarTech Stack
Sure, you've heard about the Grammys, the Oscars, and probably even the ESPYs — but have you heard of the Stackies? Presented by the...
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David Avery
Jan 20, 20216 min read
A Definitive Introduction to B2B Marketing Attribution Modeling
3 reasons why this is the most helpful B2B marketing attribution guide you’ll ever read. That’s because most resources: Are written by...
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David Avery
Nov 12, 20203 min read
5 Technical Skills Every Successful Analyst Needs to Have
4 min read I recently had the pleasure of attending the Center for Business Analytics Career Panel event at Villanova University where...
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