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Optimax Blog
Looking for revenue operations advice, tips and tricks, or best practices? You've come to the right place.
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David Avery
Aug 30, 20238 min read
What are the benefits of using Salesforce leads vs. contacts or should you use both?
The topic of Salesforce.com (SFDC) Leads vs Contacts can be confusing, and many people have questions about it. Some Salesforce customers...
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David Avery
Jul 4, 20237 min read
6 Common Mistakes When Doing Marketing Analytics
Most marketers know the importance of analytics. Whether it is for channel optimization, identifying customer segments or planning...
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David Avery
May 23, 202310 min read
Unlock the Secret to Accelerating your sales: A smooth marketing to sales hand-off
Source: business2communit A poor marketing to sales hand-off process results in many problems such as delays in lead response time,...
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David Avery
Apr 12, 202210 min read
The Ultimate Guide to Revenue Operations
If you work in a B2B environment, chances are that you are familiar with Sales Operations and possibly even Marketing Operations, and...
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David Avery
Mar 4, 20229 min read
How to Build a Great Digital Marketing Dashboard
How often do you find yourself using the internet? With almost 8 billion people in the world there are approximately 5 billion people...
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David Avery
Feb 16, 20229 min read
How To Easily Build the World's Best Email Marketing Dashboard
Email marketing is one of the most practiced modes of communication. According to Martech, consumers choose email 77% of the time over...
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David Avery
Jan 19, 20224 min read
5 B2B Marketing and Marketing Ops Trends for a Successful 2022
Set your marketing team up for success in 2022 by jumping on our top 5 predictions for B2B Marketing and Operations!
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Amanda Lee
Jul 27, 202113 min read
How to Build the Content Marketing Dashboard of your Dreams
Find out how to measure the success of your content marketing efforts. We'll cover traditional metrics, as well as more advanced benchmarks
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Amanda Lee
Jul 20, 20219 min read
Getting Started with KPIs for B2B Event Marketing
Learn how to measure and optimize your B2B event marketing efforts. Here are some helpful metrics you can use to track success.
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David Avery
Apr 27, 20216 min read
What is B2B Marketing Operations and How to Build Your Own Team
Most B2B organizations have marketing teams that run campaigns and target specific demographics. But what happens when those campaigns do...
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