Optimax Blog

The topic of Salesforce.com (SFDC) Leads vs Contacts can be confusing, and many people have questions about it. Some Salesforce customers...

Most marketers know the importance of analytics. Whether it is for channel optimization, identifying customer segments or planning...

Source: business2communit A poor marketing to sales hand-off process results in many problems such as delays in lead response time,...

If you work in a B2B environment, chances are that you are familiar with Sales Operations and possibly even Marketing Operations, and...

How often do you find yourself using the internet? With almost 8 billion people in the world there are approximately 5 billion people...

Email marketing is one of the most practiced modes of communication. According to Martech, consumers choose email 77% of the time over...

Set your marketing team up for success in 2022 by jumping on our top 5 predictions for B2B Marketing and Operations!

Find out how to measure the success of your content marketing efforts. We'll cover traditional metrics, as well as more advanced benchmarks

Learn how to measure and optimize your B2B event marketing efforts. Here are some helpful metrics you can use to track success.

Most B2B organizations have marketing teams that run campaigns and target specific demographics. But what happens when those campaigns do...